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Wednesday, September 28, 2011

Company allows fans to get into character

Some of AbbyShot's outfits inspired by sci-fi and fantasy.
PopGoesTheNews.com Do you wish that you could dress up as your favorite sci-fi character or video game villain long after Fan Expo and Halloween have passed? You can, thanks to a company that specializes in creating clothing inspired by sci-fi, anime and gaming — and it's Canadian.

AbbyShot Clothiers, based near St. John's, NL, offers everything from a $29.95 Eleventh Doctor bow-tie to a $1,799 leather duster inspired by anime/manga classic Trigun, allowing fantasy fans to personify the fictional characters they love.

"We sell euphoria," says CEO Bonnie Cook, a former home seamstress. "The customer feels the power of that character when they put a garment on."

The company took off in 2002 after Cook and two partners were overwhelmed by demand for a black trench coat they created based on one in the sci-fi flick The Matrix. Though the company now has licensing agreements with Universal Studios and the BBC for reproductions of clothing seen in shows like Dr. Who, most of the garments are marketed as "inspired by."

Seven employees in Newfoundland design, develop and market the collection but manufacturing has been contracted out overseas to keep costs down. There are plans to add 3D technology to the company's website so clients can enter their measurements and see what the clothing will look like on them before they buy it.

Check out the collection by clicking here. AbbyShot's clothing is also available at several retailers across Canada (including Toronto's Silver Snail).