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Monday, June 7, 2010

Maple Leaf cuts the "heartache and pain" (of listeria) out of classic love song in wiener ad

PopGoesTheNews.com >> A new Maple Leaf hot dog commercial set to a classic Foreigner song is making some people a little uneasy – and not only because of its slow-motion images of children stuffing wieners in their mouths. The company that recalled meat products in 2008 after a deadly listeria contamination has cleverly edited out lyrics about “heartache and pain.”

The Top Dogs commercial, currently airing on Canadian television, uses one verse and the chorus of the 1985 song “I Want To Know What Love Is." The original song goes: "In my life there's been heartache and pain / I don't know if I can face it again / Can't stop now, I've traveled so far / To change this lonely life.” But Maple Leaf has shrewdly cut out several words mid-verse and uses only: "In my life / I’ve traveled so far / To change this lonely life.”

It was only two summers ago that Maple Leaf recalled meat products after dozens of people fell sick – and at least nine people died – after consuming meat contaminated with listeria monocytogenes. Then, last summer, the company recalled nine of its wiener products after a possible listeria contamination at one of its plants.

Online, the commercial is also being called “creepy” and “disgusting” for using a love song with slow-motion images of boys and girls eagerly opening their mouths for wieners.